Bhavishyavani Future Co.
Summer Internship 2024
Take a look at the fun and challenging projects I worked on at BHA.
Genre
Branding & Identity
Execution Year
2024
Time Frame
14 weeks (Onsite)
About the Company
Internship Clients
A design-focused creative agency building innovative brand solutions that navigate seamlessly across the digital and the analog worlds.
Poignees D'Amour
Mi & Gei
Weavers Studio
Industry Mentors
Alvina Rajendran
Art Director
Aditi Rego
Senior Designer
Poignees D'Amour
About the Brand
Parent brand: La French
A handcrafted home hardware brand rooted in Normandy's rich heritage, redefining elegance by blending French design and craftsmanship with contemporary touches. It transforms spaces into experiences, infusing everyday living with beauty and emotional resonance.
Brief
Rebrand Poignees D'Amour to refresh its identity and enhance its market presence. The goal is to create a traditional French , contemporary, and luxurious brand image that resonates with their target audience. This includes the redesign of all brand assets to ensure consistency and appeal across all touchpoints.
Product Lookbook
Iconography
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Visual Language Moodboard
Ratio Moodboard
These moodboards are derived from the visual language moodboards by taking into consideration the presence of keywords.
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Brand Assets
Mi & Gei
About the Brand
Parent brand: La French
An architectural French hardware brand specializing in door handles and levers, embodying quiet luxury for a niche market. Community-driven, it highlights craftsmen's efforts, aiming to create an environment where opening a door feels like entering a world of curiosity.
Brief
Rebrand Mi&Gei to refresh its identity and enhance its market presence. The goal is to create a contemporary, and luxurious brand image that resonates with their target audience. This includes the redesign of all brand assets to ensure consistency and appeal across all touchpoints.
Logo Explorations
Visual Language References
The given references are considered in order to set the identity for the brand applications
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Landing Page Screens
Mobile Landing Page Screens
Colour Palette
Weavers Studio
About the Brand
Based in Kolkata, this fabric brand specializes in weaving its own materials and is renowned for its dyeing, weaving, and other fabric techniques. The brand empowers handloom artisans by creating fabric through traditional methods.
Brief
To refresh Weaver Studio’s identity and enhance its market presence by rebranding their website and mobile app.
Logo for WSRC
