Lakme

Wondering what to give for Diwali?

Check out our Lakme special packaging!

That comes with a hidden surprise!

Festive Packaging

Group Members

Isha Chaphekar, Anushri Belhekar,

Arnav Deodhar, Mukta Gage, Om Bhave

Genre

Packaging Design

Execution Year

2023

Time Frame

2 weeks

About Lakme?

Lakmé is India's leading cosmetics brand, known for its minimalist color scheme of black and white, occasionally accented with a complementary color. For festive packaging, while the design remains minimal, the colors become vibrant.

How cool!!!

Diwali, the Festival of Lights, is all about joy and celebration in India! It holds a special place in the hearts of millions in India.

To help you celebrate in style, we've created special packaging for Lakme beauty products that transforms into a stunning shadow lantern!

Featuring intricate jali (lattice) designs that represent each of the five festive days, this packaging brings a fun and interactive twist to your celebrations. Get ready to light up your Diwali with a touch of tradition and creativity!

Focus Crowd is...

Beauty enthusiasts in India

Where it all began!

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We wanted the packaging to elevate the mood of Diwali. So, we came up with the tagline:

A gift to light up your face
and a surprise to light up your house.

Building the Form!

How the form was made?
The packaging concept

1/2

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Crafting the lattices!

Each of the five intricate lattices captures the spirit of Diwali’s five special days—Vasubaras, Dhanteras, Narak Chaturdashi, Lakshmi Pujan, Bhai Duj, and Balipratipada. These designs symbolize the rich cultural heritage and mythology, bringing to life the emotions, beliefs, and stories that make Diwali so cherished.