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The Dominion
Genre
Visual Identity and Branding
Execution Year
2024
Want to experience elite sports?
You're going to love this!
A sports club brand created just for you!
Time Frame
4 weeks
What's the mission? To build an elite sports club brand in Dehradun that's as distinctive as it is dynamic!
We're talking about creating a community where sports enthusiasts and philanthropists unite.
We'll craft a unique visual identity—think logo, color palette, typography, and marketing materials that truly resonates and screams excellence, camaraderie, and active living.
By highlighting the club's dedication to healthy lifestyles and a vibrant sports culture, we’re not just creating a brand; we’re positioning this club as the go-to destination for enthusiasts and pros alike.
Exciting right???
Focus Crowd is...
Sports enthusiasts from upper middle class and elite class
Mission?
To provide an exclusive platform for enthusiasts of golf, horse racing, polo, and lawn tennis to indulge in their passions through exceptional sporting experiences and philanthropic initiatives and inspire individuals to embrace an active lifestyle and contribute to the well-being of the local community
Purpose?
To cultivate a community of elite enthusiasts who embrace the spirit of sportsmanship and philanthropy while fostering a culture of outdoor recreation in the serene hills of Dehradun
Vision?
To become a beacon of sporting excellence by promoting outdoor activities and embracing the unique heritage of the region that epitomizes exclusivity, confidence, and philanthropy, attracting individuals from around the globe
Inspired from...
Sopistication
Warmth
Engaging
Taking the rich heritage of Uttarakhand
The Logo Experiment!
Logo Explorations
Finalised Form
Logo Iterations
Logo Explorations
1/3
Inspiration: Himalayan Ibex
Symbol of elegance, pride,power
Giving the identity!
Meaning behind the Logo:
The logo symbolizes sleek and minimal form of Ibex. The final logomark gives a sense of confidence and pride and motivates individuals to embrace the outdoor culture.
The Name:
The name "The Dominion" signifies superiority, aiming to make members feel on top.
Constructions & Grids...
Typography
Logo Typeface
Aa
The Seasons
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Primary Typeface
Vollkorn
Aa
Regular
Bold
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Secondary Typeface
Aa
Light
Regular
Medium
SemiBold
Bold
Work Sans
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Colour Palette
#252566
#FEBC11
#BD2128
#B9B9C6
Graphics
The graphics, inspired by Uttarakhand's Aipan Art, blend minimalism with Pahadi culture. The design features a subtle grey motif and vibrant borders for balance.
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