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Beacon

Ever felt your child doesn't know their strengths or weaknesses?

Look no further!

Uncover your child's potential with personalized feedback through the app!

Genre

UI / UX

Execution Year

2024

Time Frame

4 weeks

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In India, education has a heavy emphasis on academics, often neglecting emotional and physical development.

Ready to explore??

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The Result? Poor career choices and limited personal growth due to insufficient guidance.

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Imagine a platform that measures Emotional (EQ), Intelligence (IQ), and Physical (PQ) Quotients, providing personalized recommendations, improvement suggestions, and insights for parents to support their child's development.

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The project aims to create this platform, helping students understand their strengths, make informed career choices, and achieve overall success.

Focus Crowd is...

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Schools all over India who would implement on students from grade 8 to 12

The Current Scenario...

  • How are emotional, intelligence and physical quotient tests conducted currently in India in schools?​

  • What all methods have been implemented?

  • How crucial are these tests for the holistic development of the child?

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Influence of Parents?

48%

Number of people who have felt their parents have influenced their career path

40%

Number of people who have felt pressured to follow their parents’ advice

82%

Number of Indian parents actively involved in deciding their child's career paths, highest globally, indicating a strong cultural emphasis on parental guidance in career choices.

What's the impact on the child?

  • Cultural stereotypes, like those in Asian cultures, often pressure kids to become doctors, nurses, or lawyers.

  • Parental influence significantly impacts a child's mental health and future career.

  • Parents should seek career counseling to understand their child's strengths and weaknesses, including IQ, EQ, and PQ.

Laying out the Problem!

  • The need for holistic development is crucial for overall growth and development of the child.

  • Current assessment methods are outdated and do not capture the complete picture of a student’s abilities.

The Community Speaks!

"Results from IQ, EQ, and PQ tests offer personalized insights, but their limited online accessibility and the lack of integrated platforms make it difficult for parents to obtain a holistic view of their child's development."

-A psychologist

From the School's point of view!

Experts Talk!

Total interviews of psychologists: 5

"A platform providing comprehensive view could potentially benefit the school community by identifying at-risk students early."

-A school teacher

Total interviews: 2

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Taking Action...

A digital platform in the form of a mobile app that assesses IQ, EQ, and PQ, providing personalized feedback and recommendations based on each child's interests, would allow for a comprehensive evaluation of their capabilities and potential career paths.

How is my platform addressing the gap?

  • Future platforms will integrate IQ, EQ, and PQ for holistic development.

  • An integrated platform fosters balanced cognitive, emotional, and physical growth.

  • Informing parents about strengths and areas for improvement enhances communication and support.

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Who's in the Game?

Information Architecture

Understanding the working...

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App Skeleton!

“Your Path to your child’s better growth”

The Visual Diary!

Logo

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Explorations

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Typography

Aa

Poppins

Regular
SemiBold
Bold

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Colour Palette

#F3E47D

#F18750

#151515

#FFFFFF

#D9D9D9

“Beacon” means being a source of encouragement or hope in a metaphoric way.

The Design System!

Onboarding

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Profile Setup

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Main Screens

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